I'm Andrey Tarshin.
I audit and repair the digital presence of independent professionals and small businesses
I find every platform where your business appears, check each one using a consistent methodology, and help fix what's preventing clients from finding you, understanding you, and getting in touch.
Why this work
Most independent professionals and small businesses have been online for years. The problem isn't a lack of presence — it's that it accumulates organically: platforms are created at different times, data goes stale, directories get populated without the owner's involvement.
The result is a business that works well offline but looks fragmented online — losing clients over small issues it doesn't even know about.
That's exactly what I work on: finding those issues, surfacing them, and helping fix them.
Approach
The work follows a structured methodology. Not "glance at the website and write some recommendations" — but a platform-by-platform check against a consistent set of parameters, with systematic cross-platform comparison.
The output isn't a technical report for a marketing team. It's materials in the language of the business owner: specific problems, specific losses, specific steps. I work personally, not at scale. Every project is an individual diagnosis, not a templated scan.
Principles
- Evidence-based — the report only includes what was actually found, not assumptions
- Specific — not "improve your presence," but "put this text in this field on this platform"
- Consistent methodology — every platform is checked against the same parameters, making comparison possible
- Plain language — the output is designed for the business owner, not a technical specialist
- Measurable — the Digital Clarity Index lets you track progress, not rely on impressions
Tools
Analysis and material preparation use the proprietary BARUR! 2026 methodology — a set of structured templates and procedures that make the audit systematic and reproducible. AI analysis tools are used in the process, but every output is reviewed and assembled manually for each specific case.
Experience
Before BARUR! — over 15 years in marketing, product work, and business communications. Companies and projects across multiple countries.
In brief
Andrey Tarshin — founder of BARUR!, a digital presence audit and repair service. Focus: independent professionals and small service businesses. Russian, Hebrew, English.
Want to see how your business looks online?
Send me a message — after a short conversation, you'll know whether there are problems and what can be done about them.
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